Despite Pradaxa Bleeding Concerns, Recent Study Finds Ads for Bloodthinner Rank High in Effectiveness
Perhaps even scarier than the rising reports of Pradaxa bleeding and other life-threatening side effects may be the recent news that the blood thinner reached the top of the list of drugs with the most effective print advertisements.
The findings of a study conducted in mid-2012 by the Association of Medical Media revealed that advertisements for Pradaxa, Humira, and Conceptus’ Essure Procedure scored the highest in effectiveness by a group of 1,600 physicians, according to a Jan. 28 report from Medical Marketing and Media.
Looking at a range of advertisements used in 2011, the study pooled a selection of ads over that year and surveyed the physicians on how well each ad:
- had immediate appeal to gain interest;
- communicated quickly and clearly;
- helped with clinical decisions;
- prompts seeking of more info or re-examination of treatment;
- added to information provided by company representatives; and
- reiterated the value of the product.
When rated by specialty, Pradaxa scored the highest for Cardiology drugs. This news is especially disconcerting given the amount of horror stories told by Pradaxa bleeding victims. A mounting number of Pradaxa lawsuits filed on behalf of patients allege the Boehringer-Ingelheim-manufactured blood thinner may cause cerebral hemorrhaging, gastrointestinal bleeding, severe Pradaxa internal bleeding and even death from Pradaxa bleeding complications.
Pradaxa is a blood thinner used to prevent the risk of strokes in patients with non-valvular atrial fibrillation.
It is noteworthy to add that the advertisements used in the AMM-conducted study were created very soon after Pradaxa was approved by the U.S. Food and Drug Administration in March 2011.
In that year alone, the U.S. Food and Drug Administration (FDA) said it received 3,781 side effect reports and 542 deaths connected to use of the blood thinner, a recent article from Bloomberg.com stated. According to the Dec. 11, 2012 report, 150 Pradaxa lawsuits were pending in the federal multidistrict litigation (MDL) underway in the U.S. District Court, Southern District of Illinois.
How to File a Pradaxa Lawsuit
If you suffered Pradaxa bleeding side effects after taking the blood thinner, contact a lawyer at Bernstein Liebhard LLP at (877) 779-1414. You may be eligible to pursue a Pradaxa lawsuit against the drug manufacturer.